Many construction businesses use Twitter to share instant communications with suppliers, customers and employees. Along with significant changes to its leadership recently, the social media platform has also made some notable changes to how content is presented, with many users fearing that their timelines will become a much less relevant place.
If you’re reading this article, then you’ll know that Twitter recently changed the way it displays tweets. The new format shows a tweet composed of three columns: an image or video in the top-left, text in the middle and a reply button on the right. This means that users are now more likely to see tweets in chronological order – something many have wanted for years.
However, despite this change being announced over two months ago, not everyone has updated their settings yet and so, some users are still seeing their timeline presented as they always have done before (in one column). It is, however, likely that many users prefer this new format as it is said that around 80% of users never changed their settings; only 20% did so when prompted by Twitter during setup or at any other point during its existence.
Why has Twitter made these algorithm changes?
If most people prefer seeing tweets stacked vertically and in chronological order, then why would anyone want to change? In our opinion there are two main reasons: firstly because it makes reading through an entire feed easier without having to scroll sideways; secondly because we can easily skip over replies (which were previously hidden away behind an icon at the bottom left corner) without having to use mouse controls or swipe left/right gestures.
The latest changes are designed to make the platform more user-friendly.
In order to help users find the content they’re looking for, Twitter recently rolled out an updated format that makes it easier and faster to see what other people are saying or sharing on a specific topic. This is just one of several recent updates aimed at improving the experience on Twitter and making it easier for users to stay connected with what matters most to them.
The new algorithm also uses a variety of factors in order to determine what you see first, including who posted it (e.g., friends or someone you have recently interacted with), when it was posted and its relevance to your searches. It will also look at your interests, location and social behaviour on other platforms in order to personalise your timeline. These changes will affect how content appears on Twitter’s platform, but they are also likely to change how people use it too.
Scrolling through your timeline no longer shows you tweets in reverse chronological order.
The new timeline is a mix of the best tweets first and the most recent tweets. The algorithm that determines which tweets appear at the top of your timeline is based on your interests, location and social behaviour on other platforms. So if you want to see what’s happening right now in construction news, it will show up at the top of your feed. But if you want to see what’s going on in or around construction topics like BIM or 3D printing, those will pop up for you as well.
The most recent tweets are based on who posted them (e.g., friends or someone you have recently interacted with). This means that you may be seeing more information from people outside of your usual circles than before—this can be good because it widens your perspective, but also bad because there might be some less-than-constructive commentary mixed into this section as well
A new algorithm decides which posts you see first.
A new algorithm decides which posts you see first.
This makes sense, as the purpose of Twitter is to share information and make connections. By showing users posts relevant to their interests or searches, Twitter hopes to improve the quality of content in their feeds and increase engagement. The new algorithm will rank tweets based on these factors:
- Who posted it (e.g., your colleague from work)
- When it was posted (e.g., at 2 p.m., when most people are likely online)
Your home feed is therefore no longer a real-time stream of tweets from all the accounts that you follow.
If you don’t like the changes, it’s easy to change them back.
- Go to your settings and select “Feed.”
- Select “Turn off Popular Tweets.”
- This will allow you to get a real-time stream of tweets from all the accounts that you follow, instead of just from some accounts (and it will stop showing up in a separate feed).
Personalised marketing features that benefit your account
The new feature will also use machine learning technology to identify accounts that might be spammy or abusive and hide them from users’ timelines. It will also look at your interests and location, as well as social behaviour on other platforms to personalise your timeline. While this might seem like a good idea in theory, it’s important to know you can turn this off if you don’t like it.
If you decide that you don’t like your timeline looking different than usual then it’s possible to switch back
If you decide that you don’t like your timeline looking different than usual then it’s possible to switch back by simply turning off the ‘Show Me the Best Tweets First’ option, which can be found in Settings.
To do this, click on your profile icon and then on settings. You will see an option to turn off ‘Show Me the Best Tweets First’.
It is, however, likely that many users prefer this new format as it is said that around 80% of users never changed their settings.
Change is inevitable. It’s a fact of life that we all have to face, and it can be hard to accept. But if you’re looking for ways to enhance your Twitter use, these new changes could be just what you need!
If you’re still not sure if this might benefit your business or not, take some time to consider what kind of outcome would make sense for your company: What do your customers want out of social media? What do they hope will happen as a result of scrolling? How can you best address them within this space, considering how they might be viewing your social media content?
The new Twitter changes have received mixed reviews, but there seem to be more positives than negatives.
The changes are certainly not for everyone, but if you are looking for something different and want to see how well it works for you then we recommend giving this a go! If you don’t like what you see, then simply go back to the old format by turning off the ‘Show Me the Best Tweets First’ option in your settings.