In today’s online world, it’s clear that video marketing is one of the most effective methods for businesses to reach their target audience. Video content has shown to engage consumers more than text or images alone.
As a result, businesses across all industries have adopted video marketing as a vital component of their overall digital strategy. The construction industry is no exception. Construction companies are now starting to utilise this trend in order to communicate with customers and enhance customer relations through the use of social media platforms such as LinkedIn, Facebook and YouTube.
Construction companies tend to adopt a traditional advertising strategy; however, video marketing could be the way forward.
Video marketing is a great way to:
- engage with your audience.
- show off your work.
- show off your personality.
- show off your skills.
Social media platforms are becoming more accepting of videos, with Facebook now imposing a video upload limit on users.
You’re no longer limited to uploading just photos, as Facebook recently changed their regulations. Now you can post videos up to 2 minutes long, but the new regulations come with a caveat: your video has to be at least three seconds long.
This isn’t necessarily a bad thing for contractors hoping to use video marketing as part of their business strategy; it gives them more flexibility and creativity when it comes to the length of their content.
Platforms such as YouTube and Facebook offer the perfect opportunity to showcase your work.
In recent years, the demand for video content has increased significantly. Essentially, people prefer to watch a video rather than read an article or blog post. That’s why we recommend using YouTube as your main contractor’s main platform for video marketing.
YouTube is the second largest search engine in the world and offers great opportunities for lead generation, brand awareness and lead generation.
Video content is shared 12x more than links and text combined.
Video content is shared 12x more than links and text combined. Video is undoubtedly the most effective way to engage your audience, educate them and sell your products and services.
If you’re looking for construction marketing ideas, then video marketing is a great place to start.
Video marketing is an excellent way to show off what you do, who you are and why your company is the best. Construction companies that produce videos, whether it’s animation or live action, have found success in their business growth and customer engagement.
How to get started with video marketing…
The construction industry is a competitive market, but it’s also one that can be hard to break into. If you want your business to grow and flourish in this sector, then you need to make sure that your marketing strategy is up-to-date with the latest trends in digital media. Video marketing has proved itself time and time again as an effective way to engage with customers and potential clients; therefore, if video production is something that interests you then there’s no better time than now!