Using explainer animation videos in your content marketing strategy

Using explainer animation videos in your content marketing strategy

In a nutshell, an explainer animation or video is a short, creative marketing video that has been produced with the intention of explaining your company’s product or service. It’s a great way to bring to life your company goals, ideals and visions through the form of animation (aka. illustrated visuals).


It shouldn’t be an intimidating feeling deciding to produce an explainer animation… the name really is the essence of what it is all about: explaining. You are merely producing an excellent visual piece in which you ‘explain’ who you are, what you do, why you do it and what you want your audience to do after watching.

When you might decide to create an explainer animation…

This type of business video is used by small start-up companies, tech giants, financial institutions and large corporations alike. It’s a great way of producing a marketing video if you don’t want to have real-life scenarios or people in your video. This may be the case if you are an online company and don’t have a physical office or product that’s easy to demonstrate. Perhaps you are internationally-based and can’t afford to fly a film crew over to where your main site is.

It could be that you don’t have one particular ‘face’ of your company and want to be more vague with your image rather than choosing an actor or actress. It’s also great if you have a camera-shy CEO, want to do something a little bit different and memorable, or if you don’t have the big budget to create a large set-up on location. There’s a lot more options regarding creativity and feasibility with an explainer animation.

What can explainer animation be used for?

There are a number of reasons for why you might decide to produce an explainer animation within your marketing strategy. It could be that you want to produce a marketing video to feature on your website and social media that shows what your company is about. You can either show this purely through animation or you could add a voiceover on the top of the video to create a fully narrated introduction to your business.

It may be that you want to produce an internal video for your staff – for example, if there are certain processes you want them to know about when being trained. This might be for how you hire staff and what makes a great candidate, or how to write great blogs for your website. It’s a great way of showing staff you are a forward-thinking, cool business with great branding. It also means you can stream-line training and easily communicate messages to staff cohesively and coherently.

If you run an e-commerce platform, an explainer animation can be a great way of showing how the buying process works. It can be quick, fun and will give your customer more trust in what you’re doing.

Rather than having a FAQ page with long lists of questions that people wouldn’t usually read, you could also consider adding an explainer animation with all your most frequently asked questions and answers played out for your audience via video. It is a much more interesting and engaging way of interacting with your customer and ensuring they have the information they need for using your company.

Producing an explainer animation

The first thing you need to do is get in touch and let us know that you want to produce an explainer animation. We will then sit down with you and find out more about what you are looking to do, the message you want to convey and what you hope to achieve. From this we will produce a mood board of visual ideas, brainstorm how we imagine the video to pan out and create a storyboard for the flow it will follow. We will also help you define who your target market is and ensure you have a focused goal for your business video.

We will then go ahead and design your explainer animation, ensuring it matches with your marketing strategy. Once it’s approved and live, we’ll help you understand how to optimise your video to get the most out of it and effectively use the data you get in response to ensure you are promoting it correctly and getting the most views possible. It’ll be a great marketing tool and branded content that you can use over and over again to promote your business. Get in touch today.