Crafting Scene Architects’ quirky and standout brand identity was a process guided by innovation and collaboration. In close collaboration with Built, the directors at DAP Architecture engaged in strategic brainstorming sessions to infuse the brand with a unique personality.

The naming process, led by Built, strategically aimed to encapsulate Scene Architects’ commitment to creativity and collaboration. Visual elements were carefully curated to convey boldness and punchiness, aligning with the brand’s ethos. The result is a distinctive and memorable brand identity that not only stands out in the architectural landscape but also encapsulates Scene Architects’ vibrant and forward-thinking approach to design and innovation.

The development of the website was intricately woven into the fabric of its quirky and standout brand identity. Working hand in hand with Built, the website was designed to be dynamic, visually engaging, and reflective of Scene Architects’ commitment to creativity and innovation. It serves as an interactive canvas, allowing visitors to explore the diversity of projects and services while immersing themselves in the bold aesthetic that defines the brand.

This approach seamlessly extends to Scene Architects’ social media channels, where the brand’s vibrant personality is consistently reflected. Through strategic content and visually compelling posts, the social channels echo the boldness and quirkiness embedded in the brand identity, creating a cohesive and memorable online presence.

Recognising the significance of the Scene Architects rebrand, Built meticulously crafted compelling launch content to resonate with the target audience. Leveraging the bold visual identity developed for Scene Architects, Built designed captivating video, graphics, engaging copy, and multimedia elements that showcased the essence of the brand.

This launch content was strategically deployed with a stakeholder event and across various platforms, including the website, social media channels, and promotional materials, ensuring a consistent and impactful introduction to Scene Architects.

The goal was to not only unveil the new identity but to narrate the story of Scene Architects, emphasising creativity, innovation, and collaboration. Through a thoughtful blend of visuals and messaging, Built’s launch content played a pivotal role in positioning Scene Architects as a vibrant and forward-thinking player in the architectural realm.