Fleetsmith’s branding journey, in collaboration with Built, unfolded through a meticulous process that began with a strategic naming initiative. The development of a distinctive name set the tone for the branding process that included the creation of a unique logo and graphics.

Built ensured the establishment of comprehensive brand guidelines, offering a framework for consistency in visual elements, messaging, and overall brand representation. This cohesive approach, extending from the naming phase to the crafting of brand guidelines, not only strengthened Fleetsmith’s visual identity but also provided a clear and professional image in the HGV and commercial vehicle servicing industry.

In elevating Fleetsmith’s visual presence, a key component of the branding strategy involved the creation and strategic utilisation of onsite photography. Built’s professional photographer captured compelling images showcasing Fleetsmith’s team in action, expertly servicing HGVs and commercial vehicles.

These onsite photographs became integral to the website, offering a dynamic visual narrative that authentically represented Fleetsmith’s commitment to excellence. Additionally, the imagery was strategically incorporated into various marketing materials, reinforcing the brand’s professionalism and expertise. The use of onsite photography not only personalised Fleetsmith’s services but also provided potential clients with a tangible glimpse into the dedication and proficiency that defines the brand.

To amplify Fleetsmith’s digital presence, a targeted digital campaign was crafted in collaboration with Built, leveraging engaging and informative content. This encompassed the creation of visually compelling graphics, captivating copy, and dynamic multimedia elements that highlighted Fleetsmith’s expertise in HGV and commercial vehicle servicing.

Simultaneously, a paid LinkedIn social media campaign was strategically launched to reach a professional audience. Tailored content was curated to resonate with LinkedIn’s user base, showcasing Fleetsmith’s professionalism, industry insights, and service excellence. The campaign aimed to drive brand awareness, engage the target audience, and generate leads by strategically positioning Fleetsmith as a go-to solution in the commercial vehicle servicing sector.