Can you give some specific detail about how you approached the brand development?
With branding, and especially brand identities, I like to sketch out the name or any potential ideas I have in my notebook. There’s something truly amazing about sitting back and drawing with a pencil and just seeing what happens.
A lot of things didn’t work and looked silly, but a lot of the sketches gave me different routes or ideas that stemmed into another idea. It becomes a personal and unique way of delivering the creation of the brand story.
With the ideas, I transferred them to the computer and illustrated them where needed, played with typefaces and layouts, and kept them all on one board. This then became a mood board for referencing and allowed me to use any elements for the brand in the future.
Having several ideas I liked, I picked three that would offer a different look or style and produced a concept brand look for each. Knowing that the client wasn’t sure on what style they specifically wanted to associate with, I believed it was the right decision to let them see options and gather their feedback and return with the final brand, with the knowledge that they have found the companies look and feel.