The branding process for Sophie James Décor Paint involved a strategic and creative journey aimed at repositioning the business as producers of exceptional, luxury paints. Built collaborated closely with the client to personify the brand’s personality and values, introducing an innovative lion concept that symbolised key elements such as family, tactility, regality, and British heritage.

The lion imagery was seamlessly integrated into the new logo and brand guidelines, ensuring a cohesive visual identity across all channels. This distinctive branding extended to product packaging, the Sophie James Décor website, and social media platforms. The process was not just about aesthetics but also about encapsulating the essence of the brand, creating a unique visual language that resonated with the target audience, and ultimately contributing to Sophie James Décor’s elevated market positioning.

Built strategically utilised multiple social channels, prominently featuring Instagram, to narrate the captivating story of Sophie James Décor Paint as a family brand and to effectively promote the meticulously crafted paints.

Employing an aspirational, lifestyle brand positioning, Sophie James herself became the brand ambassador, sharing the narrative of the business and its values. The lion-themed branding, symbolising family, was seamlessly incorporated into visually appealing content on Instagram and other platforms.

The agency actively engaged the audience by showcasing not only the exquisite paint range but also the brand’s journey, including the naming of some paints, a distinctive touch contributed by Built. This approach fostered a genuine connection with followers, emphasising the personal and emotive aspects of the family-run brand, ultimately contributing to increased brand awareness and customer loyalty.

Built executed a meticulous approach to visual storytelling by managing multiple photoshoots for Sophie James Décor Paint. The aim was to create captivating photography for diverse applications, including the website, brochures, and various promotional materials. Collaborating closely with Sophie James, Built ensured that each photoshoot reflected the brand’s aspirational and luxurious identity. The carefully crafted photography not only showcased the exquisite paint products but also communicated the brand’s values, creating a cohesive visual narrative.

These visuals became an integral part of the website’s design, conveying clear messaging, highlighting unique selling points, and adding an inspired section for customers to explore creative uses of the paints. This strategic and visually rich approach contributed significantly to Sophie James Décor Paint’s overall brand positioning and the success of the marketing materials.